Crafting effective emails is essential for engaging your audience and driving action. To create impactful emails, it’s important to know what content to include and how to optimize each message. Here’s what you need to consider:
Content to Include in Emails
- Clear Call-to-Action (CTA): Drive recipients to a specific action, such as visiting the program landing page or applying now.
- Program Benefits: Highlight what participants stand to gain, such as networking opportunities, financial support, or skill development.
- Alumni Stories: Showcase past success stories to build credibility and inspire potential applicants.
- Key Dates: Clearly state application deadlines, event schedules, and other critical milestones.
- Social Sharing Options: Make it easy for recipients to share via email or social media with pre-written text or buttons.
Technical Best Practices
- Add UTM Parameters to All Links: Use UTM codes to track the effectiveness of your emails in driving traffic and conversions.
- Responsive Design: Ensure emails are optimized for all devices, especially mobile.
- Personalized Subject Lines: Use recipient names and dynamic fields to boost open rates.
- Test Before Sending: Use A/B testing for subject lines, email layouts, and CTAs to find the most effective approach.
Want to learn what’s worked for our customers or discuss growing your program?
Contact our program growth team today!