Essential Emails for Program Growth

A successful email campaign includes a variety of email types tailored to different stages of participant engagement.Each email serves a unique purpose, from raising awareness to driving applications and keeping participants informed.

Key Types of Emails to Send

1. Spread-the-Word Email
   1. Encourage recipients to share the opportunity with others who may benefit.
   2. Include shareable content and links to post on social media or forward the email.
   3. Example CTA: "Know someone who would benefit? Forward this email or share on your favorite platform!"
2. Deadline Approaching Email
   1. Creates a sense of urgency by highlighting upcoming deadlines for applications or submissions.
   2. Use countdown visuals or bold text for key dates.
   3. Example CTA: "Submit your application by [Date] to seize this opportunity!"
3. Program Information and Benefits Email
   1. Provide a detailed overview of the program, including key benefits, eligibility, and success stories.
   2. Example CTA: "Learn more about how this program can help you—visit our program page today!"
4. FAQ Email
   1. Address common questions about the application process, eligibility, or program structure.
   2. Example CTA: "Still have questions? Get all the answers here!"
5. Welcome Email for Applicants
   1. Confirm receipt of applications and provide a link back to the program page for next steps.
   2. Example CTA: "Thank you for applying! Stay informed about the process by visiting our welcome page."

Discover how to create high-impact emails: what to include and how to optimize.

For more details, contact our Program Growth Experts today!